DeckMAX Survey Results: Outdoor Surface Area Cleaning Needs
DeckMAX® used consumer insight to help determine customer’s outdoor surface area cleaning needs. Below find a summary of the data based on actual responses.
In a September 2016 survey of DeckMAX® customers, 70.8% told us they have PVC decks, railings and/or stairs. But what we found through this survey is that many customers also have a combination of outdoor surface area cleaning needs, from patios and concrete walkways to wood decks and outdoor furniture.
A surprising 42.5% of survey respondents also have Composite decks, railings and/or stairs; and another 45% have masonry products either concrete, stone or brick patios. Many of our customers (43.9%) keep outdoor furniture on their decks or patios throughout the year.
The survey results also showed that over 82% of respondents were likely to buy a bleach-free, VOC-free cleaner if available. DeckMAX® is largely known as a quality, eco-friendly cleaning solution company, adhering to strict standards.
Considering consumer demand, we recognized that PVC is not the only deck material available to our customers. One of the DeckMAX® owners engaged the DeckMAX® chemist to develop cleaners for a variety of other surfaces, including concrete, pavers, and other masonry products; wood; composite; and an “all purpose” cleaner that works well on a variety of home exterior surfaces like outdoor furniture.
As a result, DeckMAX® is excited to introduce several new solutions to our existing family of products:
- Ready-to-Use (RTU) Multi-Purpose Cleaner in half gallon containers and convenient spray bottles
- Paver and Concrete Cleaner – great for bricks, pavers, stone, concrete, and other masonry surfaces.
- Wood & Composite Deck Cleaner – the formula works well for both since they both have organic material
- And of course, our traditional Metal and PVC wipes, Concentrate Cleaner and Revitalizer including the PVC bundle pack, which includes the PVC Cleaner and E2 PVC Deck Revitalizer
While a variety of outdoor surfaces can enhance the ambiance, comfort, functionality and value of your home, it also means that different outdoor surface areas require different cleaning solutions. We created our new products with this in mind.
Customers can now conveniently use DeckMax® as a one-stop shop to clean all wood, composite, PVC, masonry, metal and other outdoor surface areas. Our products are not only effective in removing dirt, grime, mold and other debris, but they are also eco-friendly and easy-to-use.
We strive to offer the best products to serve your specific home outdoor surface area cleaning needs. Our commitment to “MAXimize the Beauty of Your Deck AND Home” is the DeckMax promise!
Thank you for participating in our survey and being a part of the DeckMAX® family of products and services!
Visit www.deckmax.com to order your products today.
